European tour extends relationship with RSM

  • One-year renewal contract will focus on uncovering insights and stories of key European Tour players
  • RSM will sponsor the 2018 BMW PGA Championship as part of the new deal

RSM, the leading audit, tax and consulting firm, has been announced as an official supporter of the European Tour for the next year. RSM first partnered with the European Tour in 2016 and as part of the new deal will sponsor the 2018 BMW PGA Championship.

Following a successful academic player performance study completed in 2017 identifying insights into player performance and time spent over the ball, the partnership between RSM and the European Tour will now focus on a series of behind-the-scenes vignettes telling the stories of a number of key personalities and roles on the European Tour. Launching in June, ‘Inside the Tour’ will run as a six-part series throughout the year concluding in November 2018.  

Additionally, RSM will also partner with the European Tour on the ‘Winning Formula’ content strand. Each Monday throughout the season, Winning Formula will help portray the key performance metrics of the previous week’s winner, both in social media infographic form and via an interactive, scrollable editorial piece on EuropeanTour.com.

The contract renewal with the European Tour builds on RSM’s growing relationships within golf in the UK, along with its current sponsorship of European Tour professionals Andy Sullivan, Paul Lawrie and Paul Waring. 

'We have enjoyed a positive and highly productive partnership with the European Tour over the past two years and we are thrilled to continue our support throughout 2018. Our aim is to bring value to the Tour through our sponsorship while uncovering and revealing some insights on key European Tour characters.'

David Gwilliam, Chief Executive Officer for RSM

Keith Pelley, CEO of the European Tour, added: 'We are delighted to continue our partnership with RSM throughout 2018. We look forward to collaborating with them again and focusing their natural aptitude to understand business’ on the Tour and unearthing further valuable insights into our players and unsung heroes who make-up our Tour.'

Winning formula joakim lagergen