Forward Valeting ... a showroom finish

RSM's M&A and private equity team has successfully completed the sale of the business and assets of Forward Valeting to Motorclean, the specialist car valeting business backed by Mobeus Equity Partners.

The client

RSM were approached by Forward Valeting’s shareholders to advise them on the sale of the business and project manage a highly discrete process.

What RSM did

RSM were quick to establish interest from Motorclean whilst protecting Forward Valeting from the sensitivities of dealing with a direct competitor. The completed deal has resulted in an enlarged group that is now a clear market leader in the UK valeting services sector and has generated an attractive return for Forward Valeting’s shareholders.


'We appointed RSM because of their familiarity with the key decision makers at Mobeus and their excellent understanding of the sector. The RSM team were highly professional, applied absolute discretion throughout and helped steer all parties through the negotiations with calm and constructive advice. We look forward to working with them again in the future.'

Keith Churchill, Director, Forward Valeting

Transaction team

Ali Aneizi, Partner

Adam Spencer, Manager

Dexter Robertson, Automotive